Understanding the Customer Journey: A Practical Guide for Non-Marketing Professionals in GTM…

Leveraging the Customer Journey to build a Roadmap for GTM Success Including Essential Insights for Enhancing Collaboration and Maximizing…

Unlocking Tech GTM Success: The Marketing Mix You Need to Know

Collaborate Effectively and Craft a Winning GTM Strategy

Bionic dreams and bureaucratic nightmares

The gap between tech’s promise and reality — fixing healthcare for people with limb differences benefits everyone.

Demystifying GTM: A Blueprint for Cross-Functional Leadership

Unifying Sales, Marketing, and Customer Experience for Strategic Success

Inclusive Innovation and Design

The Unleashed Potential of Citizen Developers in Tech

Bridging Gaps and Boosting Diversity with Non-Technical Talent in the Digital Age

Leadership and Empowerment

Breaking the Code of Silence: Confronting AI Bias and Championing Equity for Latinas

Unraveling AI Bias Against Latinas and Proposing Ethical Safeguards

3 Agile Principles Every Business Leader Needs

The Agile Mindset for Business Leaders Who Think Like a Coder

A Design Thinking Blueprint for Leadership in Tech

Empowering Diversity Through Empathetic Leadership and Action

Sisterhood in Tech: Shattering Stereotypes through Collaborative Success

Imagine a world where a woman’s success in tech uplifts, rather than undermines, the chances of her peers.

Building Our Own Table

Latina-Led Initiatives Redefining Inclusion and Innovation in Tech

We Can’t All Be Sheryl Sandberg

Debunking the White Women Tech CEO as the Sole Model for Latina Success

Key Performance Indicators (KPIs) for Successful Product Launches

The most critical KPIs businesses should monitor during and after product launches to measure success and areas for improvement